Case study

Hiya Health: $10M+ in revenue from customers they already had

Role: Chief Growth Officer, alongside the founding team
Category: Health and wellness, children's nutrition, subscription
Results: $10M+ in incremental revenue, 2 net-new revenue channels

The situation

Hiya had strong product-market fit and a fast-growing customer base. It also had no email program, no loyalty program, and a growing roster of agencies that didn't coordinate.

At Hiya's growth rate, those gaps compounded every month. The business didn't need more acquisition spend. It needed more value from the customers it was already winning.

What I did

01
Built email marketing from the ground up. Flows and campaigns were designed around how Hiya's customers actually behaved, not generic DTC templates.
02
Launched a loyalty program. It gave subscribers reasons to stay longer and buy more.
03
Restructured the agency roster. Every partner got a clear brief, accountability metrics, and a regular operating rhythm.
04
Focused on leverage, not volume. Work went where existing customers produced more revenue, before adding acquisition spend.

Results

Metric	Result
Incremental revenue	$10M+
New revenue channels	2 (email and loyalty)

What this means for your brand

If you are growing fast without a retention program, you are paying full price to acquire customers and then letting them leave. Email and loyalty are usually the cheapest growth a scaling brand will ever buy.

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