I dig into your ad accounts, Shopify and subscription data, lifecycle programs, and agency stack to find the constraint on profitable growth. You get a prioritized plan you can run with or without me. Free for qualified brands at $5M+ in revenue.
Free for qualified brands at $5M+ in revenue.
$1.4B
PrettyLitter exit (first employee, growth)
$500M+
Media spend managed profitably
$2B+
Lifetime DTC sales driven
Unit economics read: blended CAC, payback, LTV:CAC, and contribution margin by channel
Acquisition review: Meta, Google, TikTok, and creative strategy
Retention and lifecycle review: subscription flows, email and SMS, churn and reactivation
A prioritized 90-day roadmap with the three highest-leverage fixes
Who qualifies
Founder-led DTC, subscription, wellness, or CPG brands with product-market fit and $5M+ in annual revenue. I take on a limited number of audits each month. If you're earlier than that, reach out anyway and I'll point you to a good operator in my network.
Your ad spend is rising, but your customer acquisition costs (CAC) are eating your margins.
Your agency sends beautiful monthly reports, but your Shopify dashboard shows flatlined net profit.
Your internal team is executing tactics (running ads, sending emails, posting socials), but no one is tying them into a unified, high-level growth strategy.
You need executive leadership, but hiring a full-time Chief Growth Officer takes months and costs a fortune in equity and salary.
A seasoned growth executive inside your Slack and standups from day one, managing your agencies and internal team.
Attribution models that actually tell you which channels are driving lifetime value (LTV), not just vanity clicks.
Optimized retention funnels, high-converting landing pages, and diversified acquisition channels that reduce your reliance on Meta ads alone.
Executive-level strategy executed at a fraction of the cost, leaving more capital to deploy directly into growth.
I don't consult from the sidelines or hand you a 50-page slide deck you don't have time to read. I embed directly into your business to build, optimize, and lead your growth engine.
I dig into your Shopify analytics, ad accounts, and tech stack to identify immediate margin leaks and low-hanging revenue wins.
We map out a 90-day growth roadmap focused strictly on scaling conversion rate (CR), average order value (AOV), and customer retention.
I actively steer your team, optimize vendor performance, and build the repeatable systems your brand needs to scale sustainably.
Different brands, different stages, same growth mandate.
What I changed
Shifted from one-time purchases to a subscription-first model, rebuilt acquisition around subscriber quality, and built lifecycle/retention infrastructure.
The lift
$0 → $40M ARR in under 2 years; sub-2-month payback; ~4x LTV:CAC; acquired for $1.4B.
Read the coverageWhat I changed
Owned P&L from day one and built an omnichannel lifecycle engine across DTC, Amazon, and retail without losing commercial focus.
The lift
$0 → $24M ARR in 2 years; 3 channels at scale; featured in Forbes.
Read the coverageWhat I changed
Built email and loyalty programs from scratch, restructured agency accountability, and focused on value from existing customers.
The lift
$10M+ incremental revenue; 2 net-new revenue channels.
What I changed
Aligned a fragmented agency ecosystem around second-order profitability and tightened the full-funnel GTM with the founders.
The lift
$1M → $12M ARR in 14 months; near second-order subscription profitability.
"Derin thinks like an owner, not a consultant. He got into our numbers, found the leaks and gave us a plan we could run the next morning."
"Working with Derin has been a great experience and super helpful for our business. His expertise made a huge impact on our growth and helped us hit key milestones faster than we expected."
"His deep industry knowledge, extensive network, and strategic insights have helped us navigate critical growth moments with confidence. He simplifies complex challenges and unlocks new opportunities."
Share the essentials below. I review every request personally and follow up with qualified brands within one to two business days.