Services
Fractional CMO for subscription DTC brands
You searched for a fractional CMO. For a subscription brand, you probably need more than one: someone who owns acquisition, retention, and the unit economics that connect them. That is the job I do, as a fractional Chief Growth Officer.
Who this is for
- Founder-led DTC, subscription, wellness, pet, or CPG brands at $5M+ in revenue
- Past product-market fit, with a real constraint: CAC creep, weak retention, inefficient paid media, or agencies pulling in different directions
- Founders who want an operator in the seat, not another strategy deck
What I own
| Area | What that means |
|---|---|
| Acquisition | Meta, Google, TikTok, and retail media, judged on blended CAC and payback, not platform ROAS |
| Conversion | Offers, landing pages, and subscription checkout |
| Retention and lifecycle | Email, SMS, loyalty, churn, and reactivation |
| Unit economics | Cohort LTV, payback period, and contribution margin |
| Team and agencies | Briefs, accountability metrics, hiring plans, and agency selection |
How it works
- 01
A 14-day growth audit. I review your ad accounts, Shopify and subscription data, lifecycle programs, and agency stack. Free for qualified brands.
- 02
A 90-day plan. The three highest-leverage fixes, in order, with the metric each one moves.
- 03
Embedded leadership. Usually 2 to 3 days a week for 6 to 12 months, reporting to the founder or board.
Proof
| Brand | Role | Result |
|---|---|---|
| PrettyLitter | Head of Growth, employee #1 | $40M ARR in under 2 years; $1.4B exit |
| Reel Paper | Co-founder and CMO | $0 to $24M ARR in 2 years across 3 channels |
| EllaOla | Growth Strategist | $1M to $12M ARR in 14 months |
| Hiya Health | Chief Growth Officer | $10M+ incremental revenue |
Pricing
Engagements start at $15,000 per month, with equity or performance upside depending on stage. See how that compares to a full-time hire.
FAQ
Subscription brands live or die on retention and payback. A generalist optimizes first orders; I optimize the customers who stay.
Usually no. I give them a brief worth executing against and metrics to be held to. Sometimes one gets replaced.
Reach out anyway. If I'm not the right fit, I'll introduce you to an operator who is.